You know, there aren’t many gimmicks in movie theatres
nowadays. Oh, of course there’s 3d…I’m sorry…’Real D’, and then who can forget
the kid’s boxes you pay more for than popcorn, candy, and soda combined? But
there was a time when going to the movies was more than just that.
Specifically, this would be the time of William Castle, aptly known as the
‘KING OF GIMMICKS’.
House on Haunted Hill was one of my first William Castle
films. Actually, it was one of my first horror films in general. His daughter
would eventually co-produce the remake of this classic, but sadly without the
gimmick (I should know, I saw the remake in theatres when I was ten.) When the
film was shown in theatres, there was a climactic moment of a skeleton rising
from a vat and pursuing the villainess until she found her own cruel demise.
Right at this moment, a skeleton on wires would advance through the aisles to
‘terrorize’ the audience.
Don't let those smiles fool you. They're grins of fear!!! |
William Castle was a producer, director, writer, and even
occasionally an actor. It’s not surprising he was somewhat influenced by
Hitchcock, when you consider the myriad introductions he did to a few films, as
well as little conclusions. The one for Mr. Sardonicus is a personal favorite
of mine. If you have not seen the film, and do not want to know the ending,
forego this video clip. It does somewhat give a few things away. Also skip the
next paragraph.
An awful lot of people debate whether an ‘alternate ending’
actually existed, because nobody ever really voted for Mr. Sardonicus to have a
happy one. I don’t believe that alternate ending was actually filmed, because
the…unhappy ending…is much more suiting.
I believe William Castle was brilliant, and not only for his
games and surprises in the theatres, but because his movies were actually good
(even without them.) Honestly, you don’t really get that with the few other
films who’ve tried to do their own little surprises in theatres. I mean, as
much as I love the Nightmare on Elm Street series, I’d be lying through my teeth
if I said part 6 was an Oscar winner, with the special ‘3d’ moments, when you’d
be able to see the dream demons properly through the magical dream glasses by
the dream murderer’s daughter…it’s not dreamy.
Much like Orson Welles, Castle saw his career flourish from
the very beginning in Hollywood..which makes sense, because they did work
together in radio. Like Korman, he became an expert at making films fast under
a budget. He was like Frankenstein’s monster of famous filmmakers.
A few other interesting gimmicks he came up with were as
follows: buzzers in random seats for ‘The Tingler’, life insurance policies for
‘Macabre’ ($1000 dollars per audience member), a refund for pansies who
couldn’t sit through ‘Homicidal’ complete with a coward’s certificate and an
embarrassing march to a special booth, 3d glasses that would enable you to see
the ghosts in 13 Ghosts, plastic axes for the audience seeing Strait-Jacket,
seatbelts in some seats for ‘I Saw What You Did’…that one kinda falls short for
me, but there’s only so many weird things you can do for your movies before the
well runs dry.
He knew how to play his audience, whether he could see them
or not, and I think when he passed away in 1977…good horror has never been the
same.
This has little relevance, but...yeah, I think I can stand behind this political party... |
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